Building Solutions Together: Supporting Roofing Distributors with KNIGHTSHIELD Silicone Systems

At W. R. MEADOWS, our commitment to the construction industry goes far beyond manufacturing high-performance products. We believe in building lasting partnerships by sharing knowledge, offering hands-on training, and empowering our clients to grow in every direction. One of the most powerful ways we’re doing this today is through our support of distributors entering – or expanding within—the silicone roof coatings market, particularly with our KNIGHTSHIELD line of liquid-applied roofing (LAR) systems.

For roofing distributors, silicone coatings offer a compelling opportunity to increase both customer satisfaction and revenue. More than just a leak-stop or temporary solution, silicone provides long-term protection, environmental advantages, and added energy efficiency, making it a smart addition to any distributor’s product offering portfolio.

KNIGHTSHIELD silicone systems provide a reliable, cost-effective alternative to full roof replacement. These systems allow for roof restoration with minimal disruption to building operations – an appealing benefit for building owners and facility managers. Rather than tearing off and disposing of the existing roof system, a properly qualified roof can be restored and protected for an additional 10, 15, or even 20 years, backed by strong material and labor warranties. It’s a sustainable solution that not only reduces landfill waste but also aligns with increasing industry focus on energy efficiency and lifecycle cost savings.

With white silicone coatings, KNIGHTSHIELD reflects UV rays, reduces rooftop temperatures, and lowers building cooling costs – especially valuable in hot climates where energy expenses can be substantial. And because KNIGHTSHIELD systems are compatible with a wide range of substrates – EPDM, TPO, PVC, metal, and built-up roof systems – distributors can offer solutions across nearly every commercial roofing scenario.

But providing great products is only part of the equation. At W. R. MEADOWS, we focus just as much on education, training, and long-term support. That’s why we’re working closely with distributors to host demo days and hands-on training events that give you and your customers the tools to succeed. These sessions are practical, informative, and designed to position your team as trusted roofing solution providers.

Our demo and training events cover everything from how to inspect and qualify roofs for restoration to selling KIGHTSHIELD silicone systems and implementing maintenance programs. We’ll walk you through the KNIGHTSHIELD product line, share marketing resources, and help build out a roadmap for driving pull-through sales. We also offer a certified contractor program, ensuring your installer network is fully equipped to meet warranty requirements and deliver top-tier workmanship.

Our goal is to be a true partner in your success. By helping you add KNIGHTSHIELD silicone systems to your offering, we’re not only expanding your revenue opportunities—we’re also helping elevate your customer relationships. With W. R. MEADOWS, you’re not just selling products; you’re delivering value, extending building lifespans, and offering dependable, environmentally responsible solutions.

For distributors ready to explore this opportunity, W. R. MEADOWS is here to support you every step of the way. From one-on-one guidance to on-site demos and sales training, our team is ready to help you grow this segment of your business with confidence.

Let’s work together to build better roofing solutions – and stronger industry partnerships – through education, experience, and innovation.

To schedule a KNIGHTSHIELD demo day at your location, or to learn more about the tools and support we provide, contact your local W. R. MEADOWS representative today.

 

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Silicone Roof Coating Products & Accessories

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